Amethyst is the most valued quartz variety, is in demand for designer pieces and mass-market jewellery alike. Its purple to pastel hues retain wide consumer appeal. Wearing an amethyst can be a symbol of personal empowerment and inner strength. Amethyst is the birthstone for February and the gem for the 6th and 17th wedding anniversaries. Please also check out our collection of Vintage and Antique Amethyst pieces!